Workshops & Training

"Teach a man to fish and you feed him for a lifetime."  For longterm results, workshops can help you and your staff produce better, more effective written pieces. I offer an effective writing workshop, "Strategic Thinking For Effective Writing" which offers practical methods to help you produce better, more focused writing. While "business" is in the titles, the training is also applicable to non-profit organizations.

If you are grappling with specfic issues or challenges, this workshop can be modified to address your specific work environment and concerns.

The half-day workshop can also be combined with an added half-day focused on reviewing actual work your organization has produced or is in the process of producing.

What is covered:

• What is business writing?
• How does it differ from personal/creative writing?
• How and why does business writing fail?
• Successful business writing
  • The Plan
    • Surveying the scene
    • Assessing the audience
    • Assessing the format
    • Setting objectives
    • Things to keep in mind
  • The Writing
    • The statement of purpose
    • The outline
    • Getting a start
    • Flow: the “therefore” statement
    • The conclusion
  • Rewriting and Editing
    • Checking the logic and continuity
    • Assessing the finished product against objectives
    • Validating effectiveness
    • Knowing when you are done (and when you aren’t)
  • The Outcome
    • Assessing effectiveness
    • Making adjustments
• Developing habits that will make you a more effective writer
• How this will help you in non-writing areas of running your business